Engagement & Industry Advisors

Our industry advisors work closely with VCG executives to aim at improving VCG on a continuous basis. Industry advisors are available as a general resource for all participants of VCG, including all undergraduate, graduate, MBA students, as well as both Lead Advisors  and Engagement Advisors.

Engagement Advisors



KC Li, Associate Consultant     |      Sara Dolcetti, Associate Consultant



Bowie Cheung, Associate Consultant     |     Ran Tan, Associate Consultant     |     Jessica Himmel, Associate Consultant



Jegan Kanaganayakam, Management Consulting Analyst     |     Sameer Bandeali, Consulting Analyst



Dipin Puri, Consultant


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Jordana Greenberg, Analyst



Jeremy Joe, Consultant



Sapna Mehta, Consultant     |     Tom Pickles, Business Analyst



Alex Yeung, Consultant


Howard Sun, Manager


Industry Advisors

Lead Advisors mentor a VCG case team made up of undergraduates, graduate, and MBA students. Advisors help students “crack the case” and develop an initial approach, review subsequent analysis, and provide ongoing feedback. We would like to thank the following people for being a part of the VCG Advisory Committee for the 2011-2012 school year and contributing their time and experience to our cause:

Ardalan Shojaei | Consultant, ZS Associates

Ardalan earned an MBA at the Rotman School of Management in 2008, and also holds an Electrical Engineering undergrad degree from the University of Toronto.  Joining the firm in September of 2008, he has had extensive experience working with Canadian and US clients in the medical devices, pharmaceutical, and shipping industries.  His experience includes qualitative market research, brand strategy, sales force effectiveness, forecasting, and incentive compensation design.  Outside of work, Ardalan is passionate about traveling, ancient history, and ‘The Office’ TV series.  Prior to joining ZS Associates, Ardalan worked in the Technology Development group of Actel Corporation based in Silicon Valley, and spent several summers as a marketing analyst at Petro-Canada.

Cassandra Vink | Principal Consultant, SHS Consulting

Cassandra Vink is a Principal Consultant with SHS Consulting.  She possesses a Masters of Science in Planning from the University of Toronto and a Bachelor of Commerce in Economics and Finance from the University of Guelph.  At SHS, Cassandra acts as a project manager and lead writer of a broad range of studies involving both research and policy development.  Cassandra practices in areas of affordable housing, healthy communities, socio-economic analysis, financial and market analysis, policy development and evaluation, strategic and business planning, program evaluation, organizational design and operational reviews, community consultation, survey research, and other related areas.  Her clients include all levels of government, as well as a wide variety of non-profit organizations.

Susan Uzelac | Manager, Enterprise Accounts – Livingston International (North America)

Susan has been providing training, sales and consulting services to corporations, small business, and sole proprietors, for over 20 years.  Increasing revenue, enhanced market share, and supporting new product launches are a few of the many complex achievements. Providing tangible and superior results for organizations consisting of one employee to businesses among the Fortune 500 list, prove equally challenging. Currently, in a strategic sales role for a large logistics company, Susan connects to North America’s industry leading companies, via the often unapproachable C-suite. Her personal passions vary and are all connected by a common theme of “empowerment through improvement.” Susan enjoys supporting charitable organizations and networking through professional groups such as “Women of Influence” and “The Toronto Board of Trade.”

Andrea Loayza | Manager, Sales and Distribution Strategy and Planning, Bank of Montreal

Andrea currently works in the Sales and Distribution Strategy and Planning Group at the Bank of Montreal. Prior to this, she worked at Deloitte in Corporate Strategy on projects in a number of different industries including financial services, public sector and telecommunications. She has also worked at the Corporate Development Department of CIBC World Markets where she evaluated acquisition, divestitures and join venture opportunities for the bank. Andrea graduated from the University of Pennsylvania in 2008 with a degree in Chemical and Bio-molecular Engineering and a minor in Economics. She has been volunteering in non-profit consulting for the past two years and has recently assisted in the founding of Collaboration Partners – Social Impact Consultants, a volunteer consulting venture for young professionals that is focused on assisting organizations that look for long term solutions to poverty.

Trevor Smith | Accenture

Trevor Smith is currently a Consultant within Accenture’s Management Consulting practice in Canada, specializing in Customer Relationship Management. Primarily working with client within the Communication, Media and Technologies sector, Trevor has also conducted project work with client partners from the Postal and Retail industry sectors. These value-driven projects have ranged from full Business Transformation roadmapping to Human Resource Development initiatives. A Graduate of Queen’s University in 2008, Trevor enjoys writing and athletics in his spare time.